Sierra Credit is now part of Primera Financial Corporation. Primera Financial is an independent automobile financing source specializing in sub prime market located in Southern California. Primera Financial acquires retail installment sales contracts that are originated at automobile dealerships and services the contract through the corporate office located in Chatsworth, CA.

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For the first time, Sierra Credit will be making available content exclusively to our dealer partners. To get your login information please contact us and to become a dealer take a moment to review the dealer information and let us help you increase your sales today.